Total Spend
A$47,455
Aug 2025 – Jun 2026
Calendly Results
695
Meetings scheduled via pixel
Avg Cost / Result
A$54
Across quantified campaigns
Overall CTR
2.88%
Link click-through rate
Total Impressions
2.00M
2,002,426 total
Total Clicks
57,632
Link clicks
Avg CPC
A$0.82
Cost per click
CTR Change (Aug→Jun)
-37%
4.19% → 2.62%
CPC Change (Aug→Jun)
+139%
$0.41 → $0.98
CPM Change (Aug→Jun)
+51%
$17.01 → $25.65
📈 CTR Trend (Link Click-Through Rate) ⬆ = good
Monthly CTR from Meta Ads MCP · Aug 2025 – Jun 2026
💰 Spend & CPC Spend ⬆ | CPC ↓
Monthly ad spend (bars) and cost per click (line) in AUD
👀 Impressions ⬆ = good
Monthly impressions — total ad views per month
📊 CPM Trend ↓ = good
Cost per 1,000 impressions — auction cost pressure indicator
🎯 Calendly Results by Campaign ⬆ = good
Meetings scheduled (Calendly pixel) per campaign · Aug 2025 – Jun 2026 · Moonee Ponds leads at 202 results at lowest CPR ($15.88)
🏥 Campaign Results Breakdown
Calendly meetings scheduled per clinic campaign · sorted by results
Campaign Results CPR (A$) Spend (A$)
📈 CPR by Campaign
Cost per Calendly result — lower is better. Moonee Ponds is a standout outlier.