🦀 Summated Ad-Creative Analysis

Opus acting as Meta ad manager · window 01/09/2026 → 05/10/2026 (34 days) · generated Wed 07 Oct 2026, 15:35 AWST

Total Spend

A$9,229

Total Results

188

Blended CPA

A$49.09

Distinct Creatives

Flagged to Pause

Wasted Spend (0-result)

A$91.17

Arrow is your account — 71 of 188 leads at A$19.32 CPA, less than half the blended A$49.09 and miles under the A$480 ceiling; pour money into it. You're bleeding on three rows: Option (A$394.67 for 1 lead), Responding too (A$107 CPA, 2× blended), and Testing – Copy 6 (A$91 spent, zero leads). Kill those and shift the ~A$1,237 freed into Arrow. The big spenders Human Struggle, A new way, Testing – Copy 3 and Neuro all sit above blended but convert in volume — hold and watch, don't scale.

🛑 Pause — bleeder ads

Ad Creative	Spend	Results	CPA	Why pause
Option ×	A$395	1	A$394.67	A$394.67 for a single lead — ~8× blended CPA and near the A$480 ceiling, pure waste.
Responding too ×	A$752	7	A$107.37	CPA 107.37 is 2.2× blended with real spend — worst efficiency among proven-volume ads.
Testing – Copy 6 ×	A$91.17	0	—	A$91 spent, zero results — meaningful spend with no conversions.

🚀 Scale — increase budget

Ad Creative	Spend	Results	CPA	Budget	Why scale
Arrow ×	A$1,372	71	A$19.32	+50%	CPA 19.32 at 71 leads — best creative by far, well below blended and the clear home for reallocated budget.
First option ×	A$20.13	5	A$4.03	+25%	A$4.03 CPA and 2.73% CTR, but tiny A$20 sample — scale cautiously to test durability.

🔁 Budget Reallocation

Cut from	Move to	Amount	Rationale
Option ×	→ Arrow ×	A$395	Move dead single-lead spend into the A$19.32-CPA winner (relative shift by spend share, not an exact daily budget).
Responding too ×	→ Arrow ×	A$752	Redirect the 2× blended bleeder into Arrow where the same dollars yield ~5× the leads.
Testing – Copy 6 ×	→ First option ×	A$91.17	Reassign zero-result test spend to fund a controlled scale-test of the A$4.03-CPA ad.

🟡 Hold — leave running

Ad Creative	Note
Testing – Copy 3 ×	27 leads at A$55.83, just above blended — solid volume, leave alone and monitor.
Human Struggle ×	Top spender with 31 leads; CPA 65.46 above blended but still well under ceiling — hold.
Neuro ×	20 leads at A$53.94, essentially at blended — acceptable, no action.
A new way ×	21 leads but A$75.99 CPA and frequency 2.07 — watch for fatigue, hold for now.

📋 Filtered Database — above-mean impressions, sorted by CTR

showing impressions above the mean & sorted by CTR

Median impressions was: 539 · Mean impressions was: 9,682.30

Common Ad Name	Results	Amount spent	Impressions	Link clicks	Reach	Frequency	CTR	CPR
Arrow ×	71	A$1,372	49,418.00	975	22210	2.23	1.97%	A$19.32
Testing – Copy 3 ×	27	A$1,507	55,578.00	629	29041	1.91	1.13%	A$55.83
Neuro ×	20	A$1,079	33,908.00	370	14770	2.30	1.09%	A$53.94
Human Struggle ×	31	A$2,029	60,613.00	653	35795	1.69	1.08%	A$65.46
A new way ×	21	A$1,596	58,152.00	561	28045	2.07	0.96%	A$75.99
Option ×	1	A$395	19,013.00	159	13810	1.38	0.84%	A$394.67
Responding too ×	7	A$752	24,918.00	189	10174	2.45	0.76%	A$107.37

Source range AU1:BD30.

Source: Google Sheet 1856617082 range Y1:AT2000 (summated per Common Ad Name, last ~60 days). Model: claude-opus-4-8. Value-per-lead ceiling A$480 (A$2,400 × 20%). Reallocations framed by spend share — sheet has no current daily-budget figures.