🦀 Summated Ad-Creative Analysis

Opus acting as Meta ad manager · window 01/09/2026 → 05/10/2026 (34 days) · generated Tue 06 Oct 2026, 10:16 AWST

Total Spend

A$9,229

Total Results

188

Blended CPA

A$49.09

Distinct Creatives

Flagged to Pause

Wasted Spend (0-result)

A$91.17

Arrow is the account's engine — 71 results at A$19.32 CPA, roughly 2.5× cheaper than the A$49.09 blended average — and deserves the bulk of freed budget. Three bleeders (Responding too, Option, Testing – Copy 6) are burning ~A$1,237 at a loss or at 2×+ blended CPA with little to show. The big-spend workhorses (Human Struggle, A new way, Testing – Copy 3) run above blended but under the money-losing ceiling, so hold and watch rather than scale. Net move: cut the three bleeders and pour that spend into Arrow, with a small conservative test into First option.

🛑 Pause — bleeder ads

Ad Creative	Spend	Results	CPA	Why pause
Responding too ×	A$752	7	A$107.37	CPA 2.2× blended with the second-highest wasted spend — fatiguing (freq 2.45, CTR 0.76).
Option ×	A$395	1	A$394.67	A$395 CPA is 8× blended and nearly at the A$480 money-losing ceiling for a single lead.
Testing – Copy 6 ×	A$91.17	0	—	Meaningful spend, zero results — dead creative, cut it.

🚀 Scale — increase budget

Ad Creative	Spend	Results	CPA	Budget	Why scale
Arrow ×	A$1,372	71	A$19.32	+50%	Best CPA in the account (A$19 vs A$49 blended), top CTR 1.97, and highest volume — clear proven scaler.
First option ×	A$20.13	5	A$4.03	+30%	A$4 CPA and 2.73 CTR are exceptional but spend is tiny — scale conservatively to confirm the signal holds.

🔁 Budget Reallocation

Cut from	Move to	Amount	Rationale
Responding too ×	→ Arrow ×	A$750	Shift fatigued 2× spend into the proven A$19 CPA scaler.
Option ×	→ Arrow ×	A$395	Redirect near-ceiling waste into the account's most efficient creative.
Testing – Copy 6 ×	→ First option ×	A$90.00	Move dead-creative spend into a thin but standout A$4 CPA test to grow its sample.

🟡 Hold — leave running

Ad Creative	Note
Human Struggle ×	Highest spend with 31 results at A$65 CPA — above blended but well under ceiling; leave and watch efficiency.
Testing – Copy 3 ×	27 results at A$56 CPA, close to blended with real volume — acceptable, keep running.
Neuro ×	20 results at A$54 CPA, essentially at blended — fine as-is.
A new way ×	A$76 CPA and rising frequency (2.07) — tolerable but inefficient; hold and monitor for fatigue.

📋 Filtered Database — above-mean impressions, sorted by CTR

showing impressions above the mean & sorted by CTR

Median impressions was: 539 · Mean impressions was: 9,682.30

Common Ad Name	Results	Amount spent	Impressions	Link clicks	Reach	Frequency	CTR	CPR
Arrow ×	71	A$1,372	49,418.00	975	22210	2.23	1.97%	A$19.32
Testing – Copy 3 ×	27	A$1,507	55,578.00	629	29041	1.91	1.13%	A$55.83
Neuro ×	20	A$1,079	33,908.00	370	14770	2.30	1.09%	A$53.94
Human Struggle ×	31	A$2,029	60,613.00	653	35795	1.69	1.08%	A$65.46
A new way ×	21	A$1,596	58,152.00	561	28045	2.07	0.96%	A$75.99
Option ×	1	A$395	19,013.00	159	13810	1.38	0.84%	A$394.67
Responding too ×	7	A$752	24,918.00	189	10174	2.45	0.76%	A$107.37

Source range AU1:BD30.

Source: Google Sheet 1856617082 range Y1:AT2000 (summated per Common Ad Name, last ~60 days). Model: claude-opus-4-8. Value-per-lead ceiling A$480 (A$2,400 × 20%). Reallocations framed by spend share — sheet has no current daily-budget figures.