🦀 Summated Ad-Creative Analysis

Opus acting as Meta ad manager · window 01/07/2026 → 03/08/2026 (33 days) · generated Tue 25 Aug 2026, 10:16 AWST

Total Spend

A$9,135

Total Results

223

Blended CPA

A$40.96

Distinct Creatives

Flagged to Pause

Wasted Spend (0-result)

A$306

Account is profitable — blended CPA A$40.96 sits well under the A$480 value-per-lead ceiling — but roughly A$740 is bleeding on dead creatives. 'Arrow' (62 leads @ A$21) and 'First option' (16 leads @ A$17, 2.13% CTR) are your proven winners and deserve more budget. Kill 'Same thoughts', 'Too many tabs', 'Testing' and 'Plug in' now, and watch 'Human Struggle' — it eats the most spend (A$1,969) at the account's worst efficiency (A$82/lead, 2× blended).

🛑 Pause — bleeder ads

Ad Creative	Spend	Results	CPA	Why pause
Same thoughts ×	A$306	0	—	A$306 spent, zero leads — pure waste, cut immediately.
Too many tabs ×	A$217	1	A$216.76	CPA 5× blended off meaningful spend — one lead at A$217 is unaffordable.
Testing	A$133	1	A$132.80	CPA 3× blended, 0.59% CTR — a test that failed, stop it.
Plug in ×	A$82.28	1	A$82.28	CPA 2× blended on thin volume — pause and reallocate.

🚀 Scale — increase budget

Ad Creative	Spend	Results	CPA	Budget	Why scale
Arrow ×	A$1,322	62	A$21.32	+50%	Best creative in the account — 62 leads at half the blended CPA with strong 1.46% CTR.
First option ×	A$267	16	A$16.67	+50%	Lowest CPA with real volume and a standout 2.13% CTR — under-funded winner.
Look Different ×	A$201	11	A$18.27	+40%	A$18 CPA and 1.69% CTR on low frequency — clear headroom to spend more.
Testing – Copy 3	A$912	28	A$32.59	+25%	28 leads below blended CPA at scale — proven, push modestly.
Work out ×	A$228	8	A$28.54	+20%	CPA well under blended but sample is thin — scale conservatively.

🔁 Budget Reallocation

Cut from	Move to	Amount	Rationale
Same thoughts ×	→ Arrow ×	A$305	Move dead spend into the account's top performer at A$21 CPA.
Too many tabs ×	→ First option ×	A$217	Redirect A$217 wasted lead into the cheapest, highest-CTR creative.
Testing	→ Look Different ×	A$133	Fund a proven A$18-CPA creative with headroom instead of a failed test.
Plug in ×	→ Testing – Copy 3	A$82.00	Shift to a scaled winner delivering below blended CPA.
Human Struggle ×	→ Arrow ×	A$400	Trim the least-efficient big spender (A$82 CPA) and feed the A$21-CPA leader.

🟡 Hold — leave running

Ad Creative	Note
Human Struggle ×	Biggest spender (A$1,969) at the worst efficiency (A$82, 2× blended) — trim spend and watch, don't scale.
A new way ×	35 leads at A$46.78, just above blended — high-volume workhorse, leave as-is.
Neuro ×	CPA A$44.42 ≈ blended with decent volume — acceptable, no change.
Option ×	CPA A$41.81 ≈ blended — unremarkable but fine, hold.
work out ×	CPA A$56.78 above blended on thin volume — borderline, monitor before acting.

📋 Filtered Database — above-mean impressions, sorted by CTR

showing impressions above the mean & sorted by CTR

Median impressions was: 1409.5 · Mean impressions was: 12,385.57

Common Ad Name	Results	Amount spent	Impressions	Link clicks	Reach	Frequency	CTR	CPR
Arrow ×	62	A$1,322	58,232.00	848	31288	1.86	1.46%	A$21.32
Human Struggle ×	24	A$1,969	64,209.00	672	38715	1.66	1.05%	A$82.06
Neuro ×	16	A$711	26,536.00	243	12643	2.10	0.92%	A$44.42
A new way ×	35	A$1,637	60,066.00	550	29832	2.01	0.92%	A$46.78
Testing – Copy 3	28	A$912	42,091.00	383	23200	1.81	0.91%	A$32.59
Option ×	14	A$585	29,510.00	228	19510	1.51	0.77%	A$41.81
work out ×	6	A$341	20,112.00	148	13883	1.45	0.74%	A$56.78

Source range AU1:BD30.

Source: Google Sheet 1856617082 range Y1:AT2000 (summated per Common Ad Name, last ~60 days). Model: claude-opus-4-8. Value-per-lead ceiling A$480 (A$2,400 × 20%). Reallocations framed by spend share — sheet has no current daily-budget figures.