🦀 Summated Ad-Creative Analysis

Opus acting as Meta ad manager · window 01/07/2026 → 03/08/2026 (33 days) · generated Tue 18 Aug 2026, 10:16 AWST

Total Spend

A$9,135

Total Results

223

Blended CPA

A$40.96

Distinct Creatives

Flagged to Pause

Wasted Spend (0-result)

A$306

Account is healthy at A$40.96 blended CPA — well under the A$480 loss ceiling — but roughly A$655 is bleeding into three dead creatives that returned almost nothing. 'Arrow' (A$21 CPA, 62 leads), 'First option', 'Look Different' and 'Testing – Copy 3' are the efficient engines and deserve the freed budget. 'Human Struggle' is your single biggest spend yet its CPA (A$82) sits at 2× blended — trim it, don't scale it. Kill the bleeders, pour into the sub-A$25 CPA winners.

🛑 Pause — bleeder ads

Ad Creative	Spend	Results	CPA	Why pause
Same thoughts ×	A$306	0	—	A$306 spent across 12k impressions with zero leads — pure waste, cut immediately.
Too many tabs ×	A$217	1	A$216.76	CPA 5× blended on lowest CTR (0.60%) — creative isn't converting, pause.
Testing	A$133	1	A$132.80	CPA 3× blended with 0.59% CTR — a test that failed, stop the spend.
Human Struggle ×	A$1,969	24	A$82.06	Largest spend in the account but CPA is 2× blended — trim budget hard rather than let it keep absorbing share.
Plug in ×	A$82.28	1	A$82.28	CPA 2× blended on thin volume — cut before it scales the inefficiency.

🚀 Scale — increase budget

Ad Creative	Spend	Results	CPA	Budget	Why scale
Arrow ×	A$1,322	62	A$21.32	+40%	Best proven scaler — half blended CPA, highest lead volume, strong 1.46% CTR.
First option ×	A$267	16	A$16.67	+40%	Lowest CPA at real volume with account-best 2.13% CTR — clear room to push spend.
Look Different ×	A$201	11	A$18.27	+35%	A$18 CPA and 1.69% CTR on modest spend — scale carefully to confirm it holds.
Testing – Copy 3	A$912	28	A$32.59	+25%	Below blended CPA at high volume — proven, add budget conservatively.

🔁 Budget Reallocation

Cut from	Move to	Amount	Rationale
Same thoughts ×	→ Arrow ×	A$305	Move the zero-result spend into the account's cheapest high-volume converter.
Too many tabs ×	→ First option ×	A$217	Redirect the 5×-CPA waste into the lowest-CPA, highest-CTR creative.
Testing	→ Look Different ×	A$133	Shift failed-test budget into a proven A$18 CPA scaler with headroom.
Human Struggle ×	→ Testing – Copy 3	A$500	Trim the oversized 2×-blended-CPA line and feed a sub-blended performer — relative shift by spend share, not an exact daily-budget figure.

🟡 Hold — leave running

Ad Creative	Note
A new way ×	35 leads at A$46.78 — just above blended but high volume and frequency 2.0, leave as-is.
Neuro ×	CPA A$44.42 is near blended with decent volume — acceptable, no change.
Option ×	CPA A$41.81 sits right on blended — unremarkable but not wasteful.
Work out ×	8 leads at A$28.54 (below blended) but low CTR 0.76% — hold and watch before scaling.
work out ×	A$56.78 CPA on thin 6-lead sample — too small to trust, leave alone.

📋 Filtered Database — above-mean impressions, sorted by CTR

showing impressions above the mean & sorted by CTR

Median impressions was: 1409.5 · Mean impressions was: 12,385.57

Common Ad Name	Results	Amount spent	Impressions	Link clicks	Reach	Frequency	CTR	CPR
Arrow ×	62	A$1,322	58,232.00	848	31288	1.86	1.46%	A$21.32
Human Struggle ×	24	A$1,969	64,209.00	672	38715	1.66	1.05%	A$82.06
Neuro ×	16	A$711	26,536.00	243	12643	2.10	0.92%	A$44.42
A new way ×	35	A$1,637	60,066.00	550	29832	2.01	0.92%	A$46.78
Testing – Copy 3	28	A$912	42,091.00	383	23200	1.81	0.91%	A$32.59
Option ×	14	A$585	29,510.00	228	19510	1.51	0.77%	A$41.81
work out ×	6	A$341	20,112.00	148	13883	1.45	0.74%	A$56.78

Source range AU1:BD30.

Source: Google Sheet 1856617082 range Y1:AT2000 (summated per Common Ad Name, last ~60 days). Model: claude-opus-4-8. Value-per-lead ceiling A$480 (A$2,400 × 20%). Reallocations framed by spend share — sheet has no current daily-budget figures.