🦀 Summated Ad-Creative Analysis

Opus acting as Meta ad manager · window 01/07/2026 → 03/08/2026 (33 days) · generated Wed 05 Aug 2026, 01:16 AWST

Total Spend

A$9,135

Total Results

223

Blended CPA

A$40.96

Distinct Creatives

Flagged to Pause

Wasted Spend (0-result)

A$306

Account is profitable overall (blended CPA A$40.96 vs A$480 ceiling), but roughly a third of spend sits in inefficient or dead creatives. Arrow (CPA A$21.32, 62 results) and First option (A$16.67) are the clear engines and are underfunded relative to Human Struggle (A$82.06 CPA, A$1,969 spend) which is your single worst use of budget. Kill the four bleeders (~A$860+ wasted this window) and pump Arrow, First option, Look Different and Testing – Copy 3. Net: same lead volume, materially lower blended CPA.

🛑 Pause — bleeder ads

Ad Creative	Spend	Results	CPA	Why pause
Human Struggle ×	A$1,969	24	A$82.06	Top spender at 2x blended CPA — every other scaled creative beats it, so it's the #1 budget drain to cut back and refresh.
Same thoughts ×	A$306	0	—	A$305 spent, zero leads at high frequency (2.05) — pure waste, pause now.
Too many tabs ×	A$217	1	A$216.76	CPA over 5x blended on 0.60% CTR — creative isn't converting, stop it.
Testing	A$133	1	A$132.80	CPA over 3x blended with 0.59% CTR — dead test, cut it.
Plug in ×	A$82.28	1	A$82.28	CPA at 2x blended on thin volume — borderline bleeder, pause unless it produces a second lead cheaply.

🚀 Scale — increase budget

Ad Creative	Spend	Results	CPA	Budget	Why scale
Arrow ×	A$1,322	62	A$21.32	+50%	Best creative in the account — half blended CPA at the highest lead volume, so push spend share hard.
First option ×	A$267	16	A$16.67	+40%	Lowest CPA with a standout 2.13% CTR — proven and badly underfunded.
Look Different ×	A$201	11	A$18.27	+35%	A$18 CPA and 1.69% CTR on low frequency — clean headroom to scale.
Testing – Copy 3 ×	A$912	28	A$32.59	+25%	Below blended CPA at real volume (28 leads) — reliable workhorse worth more budget.
Work out ×	A$228	8	A$28.54	+20%	Sub-blended CPA but thinner sample — scale conservatively to confirm it holds.

🔁 Budget Reallocation

Cut from	Move to	Amount	Rationale
Human Struggle ×	→ Arrow ×	A$800	Move spend from the 2x-CPA top spender into the account's cheapest high-volume converter — biggest efficiency swing available.
Same thoughts ×	→ First option ×	A$305	Redirect a zero-result creative's budget into the lowest-CPA, highest-CTR ad.
Too many tabs ×	→ Look Different ×	A$216	Shift a 5x-CPA bleeder into a proven A$18-CPA scaler with frequency headroom.
Testing	→ Testing – Copy 3 ×	A$132	Retire the dead test and back the below-blended workhorse instead.

🟡 Hold — leave running

Ad Creative	Note
A new way ×	35 leads at CPA A$46.78, just above blended — high-volume workhorse, leave alone.
Neuro ×	CPA A$44.42 near blended on decent volume — acceptable, no action.
Option ×	CPA A$41.81 sits right at blended — fine as-is.
work out ×	CPA A$56.78 above blended on only 6 leads — watch, don't fund further yet.

📋 Filtered Database — above-mean impressions, sorted by CTR

showing impressions above the mean & sorted by CTR

Median impressions was: 1409.5 · Mean impressions was: 12,385.57

Common Ad Name	Results	Amount spent	Impressions	Link clicks	Reach	Frequency	CTR	CPR
Arrow ×	62	A$1,322	58,232.00	848	31288	1.86	1.46%	A$21.32
Human Struggle ×	24	A$1,969	64,209.00	672	38715	1.66	1.05%	A$82.06
Neuro ×	16	A$711	26,536.00	243	12643	2.10	0.92%	A$44.42
A new way ×	35	A$1,637	60,066.00	550	29832	2.01	0.92%	A$46.78
Testing – Copy 3 ×	28	A$912	42,091.00	383	23200	1.81	0.91%	A$32.59
Option ×	14	A$585	29,510.00	228	19510	1.51	0.77%	A$41.81
work out ×	6	A$341	20,112.00	148	13883	1.45	0.74%	A$56.78

Source range AU1:BD30.

Source: Google Sheet 1856617082 range Y1:AT2000 (summated per Common Ad Name, last ~60 days). Model: claude-opus-4-8. Value-per-lead ceiling A$480 (A$2,400 × 20%). Reallocations framed by spend share — sheet has no current daily-budget figures.