🦀 Summated Ad-Creative Analysis

Opus acting as Meta ad manager · window 01/06/2026 → 27/07/2026 (56 days) · generated Tue 28 Jul 2026, 10:16 AWST
Total Spend
A$15,405
Total Results
305
Blended CPA
A$50.51
Distinct Creatives
40
Flagged to Pause
6
Wasted Spend (0-result)
A$407
Account is profitable — blended CPA A$50.51 sits ~10× below the A$480 loss ceiling — but spend is poorly distributed. Your two biggest scalers (Arrow, Look Different) pull leads at ~A$28 while your single largest line, Human Struggle, burns A$3,169 at A$85.66. Kill the six clear bleeders (~A$1,240 wasted on 0–5 results) and pour that budget into First option, Arrow and Look Different, which are your cheapest proven converters.

🛑 Pause — bleeder ads

Ad CreativeSpendResultsCPAWhy pause
NeuroplasticityNeuroplasticity×A$6125A$122.45CPA A$122 is 2.4× blended — losing efficiency at real spend.
Too many tabsToo many tabs×A$2221A$221.75A$222 for a single lead — 4× blended, statistically dead.
Work OutWork Out×A$1530—A$153 spent, zero results — pure waste.
Same thoughtsSame thoughts×A$1400—A$140 spent, zero results — cut.
the right onethe right one×A$59.910—Past A$50 with no result — cut.
NeuroplasticyNeuroplasticy×A$54.570—Past A$50 with no result — cut (misspelled dup).

🚀 Scale — increase budget

Ad CreativeSpendResultsCPABudgetWhy scale
First optionFirst option×A$32921A$15.66+50%Cheapest lead in the account (A$15.66) with best CTR tier — feed it hard.
ArrowArrow×A$1,29247A$27.48+40%47 leads at A$27 with high volume — most trustworthy scaler.
Look DifferentLook Different×A$1,31647A$27.99+40%47 leads at A$28, top CTR 1.81% — proven at volume.
NeuroNeuro×A$1,32231A$42.64+25%31 leads below blended CPA — solid, scale moderately.
OptionOption×A$46713A$35.91+20%A$36 CPA below blended but thinner sample — scale cautiously.

🔁 Budget Reallocation

Cut fromMove toAmountRationale
NeuroplasticityNeuroplasticity×→ First optionFirst option×A$612Move spend from a 2.4× CPA loser into the account's cheapest lead source.
Too many tabsToo many tabs×→ ArrowArrow×A$222Redirect a dead A$222 line into a proven A$27 scaler.
Work OutWork Out×→ Look DifferentLook Different×A$153Shift zero-result spend into the top-CTR converter.
Same thoughtsSame thoughts×→ First optionFirst option×A$140Zero-result budget better spent on the A$15.66 winner.
the right onethe right one×→ ArrowArrow×A$59.91Consolidate wasted spend into a trusted high-volume ad.
NeuroplasticyNeuroplasticy×→ Look DifferentLook Different×A$54.57Kill the misspelled dud, fund a proven scaler instead.

🟡 Hold — leave running

Ad CreativeNote
A new wayA new way×37 leads sitting right on blended CPA (A$51.58) — leave alone.
Human StruggleHuman Struggle×Largest spender at A$85.66 (1.7× blended) — watch closely, refresh creative before it tips to a bleeder.
Testing – Copy 3Testing – Copy 3×14 leads at A$47, just under blended — steady performer, keep running.
work outwork out×27 leads but A$67 CPA (1.3× blended) — acceptable, monitor for drift.
Work outWork out×9 leads at A$83.59 (1.65× blended) — borderline, hold and watch, cut if it worsens.
Plug inPlug in×6 leads at A$48.47, near blended on small spend — hold.
TestingTesting×6 leads at A$37.58 below blended but low volume — hold and gather data.

📋 Filtered Database — above-mean impressions, sorted by CTR

showing impressions above the mean & sorted by CTR
Median impressions was: 2091.5 · Mean impressions was: 14,639.43
Common Ad NameResultsAmount spentImpressionsLink clicksReachFrequencyCTRCPR
Look DifferentLook Different×47A$1,31638,724.00700201161.931.81%A$27.99
ArrowArrow×47A$1,29256,604.00694312621.811.23%A$27.48
NeuroplasticityNeuroplasticity×5A$61217,352.0020495231.821.18%A$122.45
A new wayA new way×37A$1,90865,704.00672319652.061.02%A$51.58
NeuroNeuro×31A$1,32244,196.00451184532.401.02%A$42.64
Human StruggleHuman Struggle×37A$3,169103,396.001006592441.750.97%A$85.66
Testing – Copy 3Testing – Copy 3×14A$65828,555.00266164651.730.93%A$47.02
OptionOption×13A$46722,704.00178147391.540.78%A$35.91
Work outWork out×9A$75233,131.00257174031.900.78%A$83.59
work outwork out×27A$1,81390,746.00647471441.920.71%A$67.14
Source range AU1:BD30.
Source: Google Sheet 1856617082 range Y1:AT2000 (summated per Common Ad Name, last ~60 days). Model: claude-opus-4-8. Value-per-lead ceiling A$480 (A$2,400 × 20%). Reallocations framed by spend share — sheet has no current daily-budget figures.