🦀 Summated Ad-Creative Analysis

Opus acting as Meta ad manager · window 01/06/2026 → 20/07/2026 (49 days) · generated Tue 21 Jul 2026, 10:16 AWST

Total Spend

A$13,454

Total Results

262

Blended CPA

A$51.35

Distinct Creatives

Flagged to Pause

Wasted Spend (0-result)

A$267

Account is profitable — blended CPA A$51 sits far under the A$480 breakeven ceiling, so the priority is reallocation, not cutting spend. Roughly A$1,670 is bleeding on two big fake-out creatives (Work out, Neuroplasticity) plus dead 0-result tests. Cut those and push the freed budget into the proven winners — Look Different (CPA A$28), Arrow (A$34), and Neuro (A$41) — which are converting at half the blended cost or better.

🛑 Pause — bleeder ads

Ad Creative	Spend	Results	CPA	Why pause
Work out ×	A$640	6	A$106.60	A$640 spent at CPA 2x blended — a duplicate of the winning 'work out' but bleeding at scale.
Neuroplasticity ×	A$612	5	A$122.41	A$612 at CPA 2.4x blended — worst efficiency of any high-spend creative.
Work Out ×	A$153	0	—	A$153 spent, zero results — pure waste, kill immediately.
Too many tabs ×	A$151	1	A$151.12	A$151 for one lead at 3x blended CPA — statistically dead.
the right one ×	A$59.91	0	—	Meaningful spend, zero results — cut.
Neuroplasticy ×	A$54.57	0	—	Misspelled duplicate, A$55 with zero results — cut.

🚀 Scale — increase budget

Ad Creative	Spend	Results	CPA	Budget	Why scale
Look Different ×	A$1,301	46	A$28.29	+40%	Best creative in the account — most results, CTR 1.80%, CPA at 55% of blended with proven volume.
Neuro ×	A$1,185	29	A$40.87	+25%	Strong volume at CPA below blended — headroom to push, watch frequency 2.36.
Arrow ×	A$1,064	31	A$34.32	+30%	31 results at CPA 33% under blended with low frequency 1.73 — room to expand.
First option ×	A$252	15	A$16.78	+25%	Best CPA in the account and CTR 2.02%, but thinner sample — scale conservatively.
Option ×	A$280	10	A$28.02	+20%	CPA well under blended but only 10 results — modest increase to build sample.

🔁 Budget Reallocation

Cut from	Move to	Amount	Rationale
Work out ×	→ Look Different ×	A$640	Shift the whole bleeding A$640 spend share into the top converter running at a quarter of its CPA.
Neuroplasticity ×	→ Arrow ×	A$612	Move A$612 from the worst high-spend creative into Arrow's CPA 34 with low frequency headroom.
Work Out ×	→ Neuro ×	A$153	Redirect dead zero-result spend into proven Neuro volume.
Too many tabs ×	→ First option ×	A$151	Reallocate 3x-CPA waste into the account's most efficient creative to grow its sample.

🟡 Hold — leave running

Ad Creative	Note
A new way ×	32 results at CPA 48.59, just under blended — solid, leave running.
work out ×	26 results at 67.22 — above blended but profitable; the proven original, keep watching.
Human Struggle ×	Highest spend and most reach but CPA 85.73 — profitable, not scalable; hold and monitor.
Testing – Copy 3 ×	13 results at CPA 39.05, below blended — hold and give more time.
Plug in ×	CPA 48.27 near blended on small spend — acceptable, leave alone.
Testing ×	6 results at CPA 36.21 on small spend — fine, hold.

📋 Filtered Database — above-mean impressions, sorted by CTR

showing impressions above the mean & sorted by CTR

Median impressions was: 1940 · Mean impressions was: 12,787.25

Common Ad Name	Results	Amount spent	Impressions	Link clicks	Reach	Frequency	CTR	CPR
Look Different ×	46	A$1,301	38,247.00	688	19864	1.93	1.80%	A$28.29
Neuroplasticity ×	5	A$612	17,345.00	204	9518	1.82	1.18%	A$122.41
Arrow ×	31	A$1,064	47,946.00	540	27743	1.73	1.13%	A$34.32
A new way ×	32	A$1,555	53,723.00	546	27145	1.98	1.02%	A$48.59
Neuro ×	29	A$1,185	39,730.00	400	16860	2.36	1.01%	A$40.87
Human Struggle ×	32	A$2,743	90,033.00	853	52502	1.71	0.95%	A$85.73
Testing – Copy 3 ×	13	A$508	21,433.00	199	13551	1.58	0.93%	A$39.05
Work out ×	6	A$640	28,421.00	226	14947	1.90	0.80%	A$106.60
Option ×	10	A$280	13,823.00	107	9336	1.48	0.77%	A$28.02
work out ×	26	A$1,748	86,738.00	618	45028	1.93	0.71%	A$67.22
Testing ×	6	A$217	13,719.00	92	8303	1.65	0.67%	A$36.21

Source range AU1:BD30.

Source: Google Sheet 1856617082 range Y1:AT2000 (summated per Common Ad Name, last ~60 days). Model: claude-opus-4-8. Value-per-lead ceiling A$480 (A$2,400 × 20%). Reallocations framed by spend share — sheet has no current daily-budget figures.