🦀 Summated Ad-Creative Analysis

Opus acting as Meta ad manager · window 01/06/2026 → 13/07/2026 (42 days) · generated Tue 14 Jul 2026, 05:10 AWST
Total Spend
A$11,580
Total Results
221
Blended CPA
A$52.40
Distinct Creatives
39
Flagged to Pause
6
Wasted Spend (0-result)
A$213
Account is profitable overall (blended CPA A$52.40 vs A$480 ceiling), but two big-spend creatives — 'Human Struggle' and 'work out' — are running well above blended and eating budget. Clear scalers exist: 'Look Different' and 'First option' are converting at a fraction of blended CPA. Cut the bleeders and thin-spend zero-result 'Work out'/'Neuroplasticity' variants, and pour that spend into the proven winners.

🛑 Pause — bleeder ads

Ad CreativeSpendResultsCPAWhy pause
Work outWork out×A$6205A$124.08CPA A$124 is ~2.4× blended — this duplicate-name variant is bleeding at scale.
NeuroplasticityNeuroplasticity×A$6125A$122.38A$612 spent at A$122 CPA, well over 2× blended — kill it.
Too many tabsToo many tabs×A$1251A$125.47A$125 for a single lead at 2.4× blended CPA.
Work OutWork Out×A$1530—A$153 spent, zero results — pure waste.
Machine 1Machine 1×A$87.771A$87.77A$88 for one lead, above 1.6× blended with negligible volume.
the right onethe right one×A$59.910—A$60 spent with no conversions — cut.

🚀 Scale — increase budget

Ad CreativeSpendResultsCPABudgetWhy scale
Look DifferentLook Different×A$1,28746A$27.99+40%Best proven creative — 46 leads at A$28 CPA (half blended) with strong 1.79% CTR.
ArrowArrow×A$68120A$34.05+30%20 leads at A$34 CPA, comfortably below blended with healthy volume.
NeuroNeuro×A$1,02924A$42.87+25%24 leads at A$43 CPA, below blended at real scale — push it.
First optionFirst option×A$21415A$14.27+30%Astonishing A$14 CPA and 1.92% CTR, but modest spend so scale conservatively.

🔁 Budget Reallocation

Cut fromMove toAmountRationale
Work outWork out×→ Look DifferentLook Different×A$620Move spend from a A$124 CPA bleeder into the A$28 CPA top performer.
NeuroplasticityNeuroplasticity×→ First optionFirst option×A$400Redirect wasted spend into the A$14 CPA leader (ramp gradually given thin base).
NeuroplasticityNeuroplasticity×→ ArrowArrow×A$210Feed remaining freed budget into a A$34 CPA proven scaler.
Work OutWork Out×→ NeuroNeuro×A$150Reallocate zero-result spend into a below-blended creative with volume.

🟡 Hold — leave running

Ad CreativeNote
A new wayA new way×23 leads at A$52.64, essentially at blended — leave as is.
Plug inPlug in×A$46 CPA is fine but only 6 leads — hold for more data.
Testing – Copy 3Testing – Copy 3×A$38.71 CPA on thin spend — acceptable, monitor.
OptionOption×A$29.66 CPA but only 7 leads — promising, keep observing.
TestingTesting×A$34 CPA on small spend — acceptable, hold.
machine 1machine 1×Tiny A$8 spend, one lead — statistically meaningless, leave alone.
ChemistryChemistry×Only A$130 spend / 2 leads — too thin to judge, hold.

📋 Filtered Database — above-mean impressions, sorted by CTR

showing impressions above the mean & sorted by CTR
Median impressions was: 1789 · Mean impressions was: 11,190.97
Common Ad NameResultsAmount spentImpressionsLink clicksReachFrequencyCTRCPR
Look DifferentLook Different×46A$1,28737,706.00674195441.931.79%A$27.99
NeuroplasticityNeuroplasticity×5A$61217,334.0020395081.821.17%A$122.38
NeuroNeuro×24A$1,02933,260.00342140132.371.03%A$42.87
A new wayA new way×23A$1,21141,278.00421218501.891.02%A$52.64
ArrowArrow×20A$68130,711.00299196301.560.97%A$34.05
Human StruggleHuman Struggle×27A$2,34077,778.00735461861.680.94%A$86.67
Work outWork out×5A$62027,523.00217143281.920.79%A$124.08
work outwork out×25A$1,70484,280.00602435031.940.71%A$68.15
TestingTesting×6A$20512,958.008979931.620.69%A$34.09
Source range AU1:BD30.
Source: Google Sheet 1856617082 range Y1:AT2000 (summated per Common Ad Name, last ~60 days). Model: claude-opus-4-8. Value-per-lead ceiling A$480 (A$2,400 × 20%). Reallocations framed by spend share — sheet has no current daily-budget figures.