🦀 Summated Ad-Creative Analysis
Opus acting as Meta ad manager · window 01/06/2026 → 13/07/2026 (42 days) · generated Mon 13 Jul 2026, 12:05 AWST
Total Spend
A$11,580
Total Results
221
Blended CPA
A$52.40
Distinct Creatives
39
Flagged to Pause
6
Wasted Spend (0-result)
A$213
The account is profitable overall (blended CPA A$52.40 vs A$480 ceiling), but two big-spend creatives — 'Human Struggle' and 'Work out' (lowercase, 5 results) — are dragging efficiency. Star performers 'Look Different' and 'First option' are converting far below blended and deserve aggressive budget. Cut the clear bleeders and shift that spend into the proven scalers.
🛑 Pause — bleeder ads
| Ad Creative | Spend | Results | CPA | Why pause |
|---|---|---|---|---|
 Work out × | A$620 | 5 | A$124.08 | CPA A$124 is ~2.4x blended on meaningful spend — a clear bleeder (distinct from the strong 'work out' variant). |
 Neuroplasticity × | A$612 | 5 | A$122.38 | CPA A$122 is ~2.3x blended on A$612 spend — losing efficiency. |
| Work Out× | A$153 | 0 | — | A$153 spent with zero results — pure waste. |
 Too many tabs × | A$125 | 1 | A$125.47 | CPA A$125 is ~2.4x blended on thin volume — cut. |
 Machine 1 × | A$87.77 | 1 | A$87.77 | CPA A$88 above 1.6x blended with negligible volume — kill. |
 the right one × | A$59.91 | 0 | — | A$60 spent, zero results — bleeder. |
🚀 Scale — increase budget
| Ad Creative | Spend | Results | CPA | Budget | Why scale |
|---|---|---|---|---|---|
 Look Different × | A$1,287 | 46 | A$27.99 | +50% | Best high-volume creative — CPA A$28 at 46 results and 1.79% CTR; scale hard. |
 First option × | A$214 | 15 | A$14.27 | +40% | Lowest CPA (A$14) with solid 15 results and top 1.92% CTR — scale but watch as volume grows. |
 Arrow × | A$681 | 20 | A$34.05 | +35% | CPA A$34 well under blended with 20 results and low frequency — room to scale. |
 Neuro × | A$1,029 | 24 | A$42.87 | +25% | CPA A$43 under blended on strong volume; scale modestly as frequency (2.37) is elevated. |
 Option × | A$208 | 7 | A$29.66 | +25% | CPA A$30 below blended but thin sample — conservative increase. |
🔁 Budget Reallocation
| Cut from | Move to | Amount | Rationale |
|---|---|---|---|
| Work out× | → Look Different× | A$620 | Move A$124-CPA spend into the A$28-CPA volume winner. |
| Neuroplasticity× | → Arrow× | A$610 | Redirect bleeding budget into a proven A$34-CPA scaler with low frequency headroom. |
| Work Out× | → First option× | A$150 | Zero-result spend into the account's most efficient creative (A$14 CPA). |
| Too many tabs× | → Neuro× | A$125 | Reallocate 2x-blended waste into a sub-blended high-volume performer. |
| Machine 1× | → First option× | A$88.00 | Consolidate low-value spend behind the top scaler. |
🟡 Hold — leave running
| Ad Creative | Note |
|---|---|
 A new way × | CPA A$52.64 sits right on blended — acceptable, leave alone. |
 Human Struggle × | CPA A$86.67 is high but under 2x blended and it is the top volume driver (27 results) — monitor, don't cut yet. |
| work out× | CPA A$68.15 slightly above blended on 25 results — acceptable, hold and watch. |
 Plug in × | CPA A$46 near blended on small spend — hold. |
 Testing – Copy 3 × | CPA A$39 under blended but tiny volume — leave to accumulate data. |
 Testing × | CPA A$34 acceptable on small spend — hold. |
 Chemistry × | Too little data (2 results) to act — hold. |
📋 Filtered Database — above-mean impressions, sorted by CTR
showing impressions above the mean & sorted by CTR
Median impressions was: 1789 · Mean impressions was: 11,190.97
| Common Ad Name | Results | Amount spent | Impressions | Link clicks | Reach | Frequency | CTR | CPR |
|---|---|---|---|---|---|---|---|---|
| Look Different× | 46 | A$1,287 | 37,706.00 | 674 | 19544 | 1.93 | 1.79% | A$27.99 |
| Neuroplasticity× | 5 | A$612 | 17,334.00 | 203 | 9508 | 1.82 | 1.17% | A$122.38 |
| Neuro× | 24 | A$1,029 | 33,260.00 | 342 | 14013 | 2.37 | 1.03% | A$42.87 |
| A new way× | 23 | A$1,211 | 41,278.00 | 421 | 21850 | 1.89 | 1.02% | A$52.64 |
| Arrow× | 20 | A$681 | 30,711.00 | 299 | 19630 | 1.56 | 0.97% | A$34.05 |
| Human Struggle× | 27 | A$2,340 | 77,778.00 | 735 | 46186 | 1.68 | 0.94% | A$86.67 |
| Work out× | 5 | A$620 | 27,523.00 | 217 | 14328 | 1.92 | 0.79% | A$124.08 |
| work out× | 25 | A$1,704 | 84,280.00 | 602 | 43503 | 1.94 | 0.71% | A$68.15 |
| Testing× | 6 | A$205 | 12,958.00 | 89 | 7993 | 1.62 | 0.69% | A$34.09 |
Source range
AU1:BD30.Source: Google Sheet
1856617082 range Y1:AT2000 (summated per Common Ad Name, last ~60 days). Model: claude-opus-4-8. Value-per-lead ceiling A$480 (A$2,400 × 20%). Reallocations framed by spend share — sheet has no current daily-budget figures.